New Nine-State Alliance Increases Brand’s Reach Across the Region
SWISHER, IA (April 19, 2022) – Cedar Ridge Distillery announced today that Johnson Brothers will become the exclusive distributor of its brand in Iowa, Wisconsin, Minnesota, Nebraska, North Dakota, South Dakota, and Indiana. In Illinois and Missouri, Cedar Ridge will align with Breakthru Beverage Group to further expand the brand’s distribution.
“With nearly 200 percent growth over the past five years, Cedar Ridge is on a journey to become the Midwest’s choice for whiskey,” said Jamie Siefken, Executive Vice President, and General Manager. “We believe Johnson Brothers and our partners at Breakthru understand our vision and will be with us every step along the way.”
With the relationship now expanding across Midwest, Johnson Brothers and Breakthru are confident about the growth across the region.
We are thrilled to expand our relationship with Cedar Ridge Distilling across the Midwest and look forward to working with them to grow their whiskey portfolio across all channels,” said Director of Fine Wines & Craft Spirits Frank Kohoutek III. “We believe this new partnership positions both companies for future growth in the expanding whiskey category.”
“We are excited to bring Cedar Ridge’s award-winning whiskeys to Illinois and Missouri consumers,” said E. Lloyd Sobel, EVP, Chief Commercial Officer. “We look forward to growing our relationship with Cedar Ridge and taking their portfolio to new heights with our best-in-class sales associates and leading digital services like BREAKTHRU NOW.”
###
ABOUT JOHNSON BROTHERS
Johnson Brothers is a family-owned wine, spirits, and beer distributor with headquarters in St. Paul, Minnesota. The company has been providing world-class service to customers throughout the United States since 1953 and now operates in 21 states. To learn about their story, services, and locations, please visit www.johnsonbrothers.com.
ABOUT BREAKTHRU BEVERAGE GROUP
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine, and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
ABOUT CEDAR RIDGE DISTILLERY
In 2005, Jeff and Laurie Quint founded Cedar Ridge Distillery because they believed it was time for Iowa–the number one corn-producing state in the U.S.–to share its homegrown bourbon whiskey with the world. Today, as Iowa’s first and oldest distillery, Cedar Ridge Distillery provides premium Midwest whiskey from America’s grain belt, managing every step of production while allowing nature to be the ultimate guide. Influenced by its heritage of winemaking and roots in agriculture, Cedar Ridge Distillery consistently produces high-quality, award-winning products. Learn more at www.cedarridgewhiskey.com.
Anne Rierson
Director of Marketing
anne@crdistillery.com
319-857-4300 ext. 142